New Campaign for Gazelle

Together with Hazazah and DAWN we made a new Campaign for ‘Gazelle bikes’ Where we were free to focus mainly on the environment instead of the bike itself. Almost playing with the codes of automotive advertising. The bicycle is present in the image, but nog visible in detail.

Nothing rides like a Gazelle.

Nothing rides like a Gazelle. And with that, a new world opens up. A world of new mobility, in which the bicycle is a real alternative to the car. A world in which that choice is no longer something for the happy few, but for the happy many. Because a Gazelle is literally and figuratively built for life.

Art Rotterdam 2021

The twenty-second edition of Art Rotterdam, once again to be held in the iconic Van Nelle Factory, is taking place at the height of summer from Thursday 1 July to Sunday 4 July. This will be the first art fair in collaboration with Wouter van Leeuwen.

Art Rotterdam is a well-established and surprisingly varied art fair. This annual event offers a venue for the latest developments in the visual arts. The strong focus on new art, the diversity of the various sections, the connection to the City of Rotterdam and the fascinating location give Art Rotterdam a unique atmosphere.

Final selection Galerie Wouter van Leeuwen / Art Rotterdam 2021

‘Eiland’ exhibition and book launch in Fotomuseum Den Haag postponed to 2022

These times call for flexibility. Museums are closed and programmes shift. Current exhibitions are now forced to be put on hold. In order to accommodate these, it has been decided to move the opening of the ‘Eiland’ exhibition and the launch of the book to 2022. A new release date will follow soon. I will keep you posted.

Fotomuseum Den Haag

About me

Jeroen Hofman 1976 — The Netherlands


Whether documenting the city parks of Amsterdam and Rotterdam or the Frisian islands, I have a particular method: working from up high, standing on an elevated platform. The trouble of renting a hydraulic hoist for every shoot pays off: seen from a bird’s eye view, the architecture of the parks, or the vastness and tranquility of the islands, become clearly visible. It’s a height at which you can no longer understand what the people below are saying and the birds above you are just out of reach.

photo by Koos Breukel

For my latest project, ‘EILAND’, I visited the Frisian Islands in the Wadden Sea. They are a popular tourist destination in the Netherlands. The islands are the perfect natural escape; a place where endless thoughts make way for endless horizons.

A few works have since been bought by private collectors and the Ministry of Foreign Affairs for its embassies. Much of my commercial work is offered to me by people who have seen my personal work and want to incorporate my style or aesthetic fingerprint into their products or projects.

For more info you can check this interview. © Koos de Wilt

Exhibitions & Awards

'EILAND', Solo Exhibition, Fotomuseum Den Haag
Lensculture Winner Critics' Choice Award
Clervaux (L) Cité de l'image, Zeeland. Group Exhibition
Haute Photographie Rotterdam, group exhibition
PAN Amsterdam, group exhibition
Noorderlicht Photofestival/NUCLEUS, Forensics, group exhibition
Solo exhibition, 'Amsterdam Park', Amsterdam City Archives
ADCN, Lamp, Portrait of Lieuwe van Gogh, Vrij Nedeland
1st Price - Zilveren Camera - portrait single. Hans van Manen
Grant, The Amsterdam Fund for the Arts, Amsterdam City Archives, documentary assignment 2013.
AOP (UK), 'Best in Category' Hans van Manen, L'Homo magazine
AOP (UK), gold
Critical Mass, Photo Lucida
PANL, Gold for ‘Playground’ , Members Choice for "Fashion Victims"
Honorable Mention New York Photofestival - Photographic Book
Grant - Fonds Anna Cornelis
Grant - Stichting Sem Presser Archief

Publications & Monographs

Publications & Monographs