Together with Hazazah and DAWN we made a new Campaign for ‘Gazelle bikes’ Where we were free to focus mainly on the environment instead of the bike itself. Almost playing with the codes of automotive advertising. The bicycle is present in the image, but nog visible in detail.
Nothing rides like a Gazelle. And with that, a new world opens up. A world of new mobility, in which the bicycle is a real alternative to the car. A world in which that choice is no longer something for the happy few, but for the happy many. Because a Gazelle is literally and figuratively built for life.